The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies

This study aims to provide a comparative analysis ofthe mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-WE), relying on both qualitative and quantitative metho...

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Detalhes bibliográficos

Principais autores:	بهاء الدين مسعد سعد, وليد أبو بکر حسني حسن أبو زيد
Formato:	Artigo
Idioma:	Árabe
Publicado em:	Damietta University, Faculty of Commerce 2023-01-01
coleção:	المجلة العلمية للدراسات والبحوث المالية والتجارية
Assuntos:	Telecommunication companies CSR strategies Loyalty Retain the customers Customers’ perceptions
Acesso em linha:	https://cfdj.journals.ekb.eg/article_258051_09fdea0c7dbf2a298777dbb625dce739.pdf
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