How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania
The present study is among the few scholarly attempts that respond to scholarly calls to examine destination branding from the perspective of local residents. The current study extends knowledge on branding by examining the contribution of destination governance on behavioural support for destinatio...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Taylor & Francis Group
2023-12-01
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| シリーズ: | Cogent Social Sciences |
| 主題: | |
| オンライン･アクセス: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2192441 |
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