First-Time Versus Repeat Travellers: Perceptions of the Destination Image of Thailand and Destination Loyalty

Understanding destination image perceptions is critical for tourism destinations seeking to maintain competitive advantage and foster visitor loyalty. While the traditional literature suggests that first-time and repeat visitors differ significantly in their cognitive and affective destination image...

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Autori principali:	Ammarn Sodawan, Robert Li-Wei Hsu
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	MDPI AG 2025-12-01
Serie:	Tourism and Hospitality
Soggetti:	destination image destination loyalty first-time travellers repeat travellers cognitive–affective–behavioural model (CAB) Thailand tourism
Accesso online:	https://www.mdpi.com/2673-5768/6/5/278
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