First-Time Versus Repeat Travellers: Perceptions of the Destination Image of Thailand and Destination Loyalty

Understanding destination image perceptions is critical for tourism destinations seeking to maintain competitive advantage and foster visitor loyalty. While the traditional literature suggests that first-time and repeat visitors differ significantly in their cognitive and affective destination image...

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Detalhes bibliográficos

Principais autores:	Ammarn Sodawan, Robert Li-Wei Hsu
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2025-12-01
coleção:	Tourism and Hospitality
Assuntos:	destination image destination loyalty first-time travellers repeat travellers cognitive–affective–behavioural model (CAB) Thailand tourism
Acesso em linha:	https://www.mdpi.com/2673-5768/6/5/278
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