First-Time Versus Repeat Travellers: Perceptions of the Destination Image of Thailand and Destination Loyalty
Understanding destination image perceptions is critical for tourism destinations seeking to maintain competitive advantage and foster visitor loyalty. While the traditional literature suggests that first-time and repeat visitors differ significantly in their cognitive and affective destination image...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2025-12-01
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| Series: | Tourism and Hospitality |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2673-5768/6/5/278 |
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