Artificial intelligence in e-commerce: The moderating roles of consumer habits and security issues on purchase intention

Objective: This study aims to analyse the influence of artificial intelligence (AI) technology use on perceived ease of use, perceived usefulness, and purchase intentions in e-commerce, considering the moderating roles of consumer habits and security issues. Research Design & Methods: We employed...

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Auteurs principaux:	Angga Febrian, Joel Mero
Format:	Artigo
Langue:	Inglês
Publié:	Cracow University of Economics 2026-06-01
Collection:	Entrepreneurial Business and Economics Review
Sujets:	artificial intelligence customer habits e-commerce security issues technology acceptance model
Accès en ligne:	https://eber.uek.krakow.pl/index.php/eber/article/view/2996
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