Artificial intelligence in e-commerce: The moderating roles of consumer habits and security issues on purchase intention
Objective: This study aims to analyse the influence of artificial intelligence (AI) technology use on perceived ease of use, perceived usefulness, and purchase intentions in e-commerce, considering the moderating roles of consumer habits and security issues. Research Design & Methods: We employed...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Cracow University of Economics
2026-06-01
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| 叢編: | Entrepreneurial Business and Economics Review |
| 主題: | |
| 在線閱讀: | https://eber.uek.krakow.pl/index.php/eber/article/view/2996 |
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