Pengaruh Electronic Word of Mouth (eWOM) terhadap Brand Attitude dan Purchase Intention pada Produk Scarlett Whitening
Social media has transformed the way conventional marketing operates and introduced a new form of digital marketing, known as Electronic Word of Mouth (eWOM). eWOM plays an important role in consumer purchasing decisions. The purpose of this study is to help businesspeople understand the benefits of...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Proklamasi 45 Yogyakarta
2025-06-01
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| Col·lecció: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Matèries: | |
| Accés en línia: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1574 |
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