The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose to address this issue by seeking answers to t...
Gardado en:
| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Cracow University of Economics
2017-03-01
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| Series: | Entrepreneurial Business and Economics Review |
| Assuntos: | |
| Acceso en liña: | https://eber.uek.krakow.pl/index.php/eber/article/view/178 |
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