Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks

City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy. In this study, the researcher conducted a literatu...

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Hlavní autoři:	Rinto Ariwibowo, Galih Prasetyo
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Bina Praja Press 2023-04-01
Edice:	Jurnal Bina Praja
Témata:	city branding regional branding branding places city brand strategy city branding measurement city branding implementation
On-line přístup:	http://jurnal.kemendagri.go.id/index.php/jbp/article/view/1598
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!