Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks
City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy. In this study, the researcher conducted a literatu...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Bina Praja Press
2023-04-01
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| Colección: | Jurnal Bina Praja |
| Materias: | |
| Acceso en línea: | http://jurnal.kemendagri.go.id/index.php/jbp/article/view/1598 |
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