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How European consumers value wine credence attributes: a cross-country comparison of France, Greece and Italy

Several attributes can be used to differentiate wine products to meet consumer interest and thus increase producer visibility, attractiveness and revenues. Perception of the same attribute may depend on various factors that characterise the subjects, such as individual, behavioural and situational c...

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Главные авторы: Raffaele Zanchini, Simone Blanc, Stefanos Theodorakis, Giuseppe Di Vita, Valentina Maria Merlino, Filippo Brun, Stefano Massaglia
Формат: Artigo
Язык:Inglês
Опубликовано: Firenze University Press 2024-11-01
Серии:Wine Economics and Policy
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Online-ссылка:https://oaj.fupress.net/index.php/wep/article/view/15235
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