Understanding Sparkling Wine Consumers and Purchase Cues: A Wine Involvement Perspective
Research on sparkling wine (SW) consumers, their market segmentation, and how they use purchase cues is relatively sparse compared to that for table wine, despite the substantial growth in sparkling wine in recent years. We address these gaps and particularly how the importance of SW purchase cues v...
Guardat en:
| Autors principals: | , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2024-02-01
|
| Col·lecció: | Beverages |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/2306-5710/10/1/19 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|