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The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City

Introduction: The Fourth Industrial Revolution has triggered a fundamental shift in the global economic structure, significantly influencing the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to evaluate the effectiveness of digital...

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Autor principal: Dwi Prasetyo
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Yudharta Pasuruan 2025-07-01
coleção:Sketsa Bisnis
Assuntos:
Digital Technology
Competitiveness
MSMEs
Creative Industry
Acesso em linha:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6361
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