Colour and Furniture Brand Identity: Exploring the Strategic Value of Brand’s Iconic Colour

This research explores the intersection of colour marketing and brand identity, focusing on the role of iconic colour in furniture branding. A comprehensive framework for crafting a furniture brand’s iconic colour was developed, and structural equation modeling was used to analyze data from three of...

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Detalhes bibliográficos

Principais autores:	Tingli Tang, Yushu Chen
Formato:	Artigo
Idioma:	Inglês
Publicado em:	North Carolina State University 2024-03-01
Colecção:	BioResources
Assuntos:	colour marketing brand marketing brand identity brand co-creation furniture brand
Acesso em linha:	https://ojs.bioresources.com/index.php/BRJ/article/view/23389
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