Colour and Furniture Brand Identity: Exploring the Strategic Value of Brand’s Iconic Colour
This research explores the intersection of colour marketing and brand identity, focusing on the role of iconic colour in furniture branding. A comprehensive framework for crafting a furniture brand’s iconic colour was developed, and structural equation modeling was used to analyze data from three of...
Sábháilte in:
| Príomhchruthaitheoirí: | , |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
North Carolina State University
2024-03-01
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| Sraith: | BioResources |
| Ábhair: | |
| Rochtain ar líne: | https://ojs.bioresources.com/index.php/BRJ/article/view/23389 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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