Relationships Between Librarians and Faculty Still Need Further Investigation
Objective – To examine how the Key Mediating Variable (KMV) model of Morgan and Hunt’s Commitment-Trust Theory of Relationship Marketing can be used to look at the relationships between librarians and faculty as reported in the literature. Relationship marketing stresses customer retention and long-...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Alberta
2012-09-01
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| coleção: | Evidence Based Library and Information Practice |
| Assuntos: | |
| Acesso em linha: | https://journals.library.ualberta.ca/eblip/index.php/EBLIP/article/view/17456 |
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