Development of the stakeholder marketing at the enterprises in transportation and logistic system

The aim of the article is to form conceptual model of the stakeholders marketing development and its implementation mechanism at the enterprises in transportation and logistic system in cluster network. The results of the analysis. The stakeholders marketing development problem at the enterprises o...

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Principais autores:	N.V. Popova, V.G. Shynkarenko
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Sumy State University 2016-09-01
coleção:	Marketing i Menedžment Innovacij
Assuntos:	transportation and logistic service marketing stakeholder marketing stakeholder marketing development stakeholder approach transportation and logistic system enterprises transport and logistic clusters
Acesso em linha:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_66_75.pdf
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