Development of the stakeholder marketing at the enterprises in transportation and logistic system

The aim of the article is to form conceptual model of the stakeholders marketing development and its implementation mechanism at the enterprises in transportation and logistic system in cluster network. The results of the analysis. The stakeholders marketing development problem at the enterprises o...

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Prif Awduron:	N.V. Popova, V.G. Shynkarenko
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Sumy State University 2016-09-01
Cyfres:	Marketing i Menedžment Innovacij
Pynciau:	transportation and logistic service marketing stakeholder marketing stakeholder marketing development stakeholder approach transportation and logistic system enterprises transport and logistic clusters
Mynediad Ar-lein:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_66_75.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!