Development of the stakeholder marketing at the enterprises in transportation and logistic system

The aim of the article is to form conceptual model of the stakeholders marketing development and its implementation mechanism at the enterprises in transportation and logistic system in cluster network. The results of the analysis. The stakeholders marketing development problem at the enterprises o...

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Autors principals:	N.V. Popova, V.G. Shynkarenko
Format:	Artigo
Idioma:	Inglês
Publicat:	Sumy State University 2016-09-01
Col·lecció:	Marketing i Menedžment Innovacij
Matèries:	transportation and logistic service marketing stakeholder marketing stakeholder marketing development stakeholder approach transportation and logistic system enterprises transport and logistic clusters
Accés en línia:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_66_75.pdf
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