The use of importance-performance analysis to measure the satisfaction of travel agency franchisees
This study contributes to the limited literature on the satisfaction of travel agency franchisees. Specifically, it aims to identify strengths and weaknesses of the system from the perspective of the franchisee. This study would enable franchisors to identify areas in which franchisees are less sat...
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2017-02-01
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| Serie: | RAE: Revista de Administração de Empresas |
| Soggetti: | |
| Accesso online: | https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/66030 |
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