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Antecedents to Green Personal Care Product Purchase Intention Among Gen Z Consumers from India

This study aims to investigate the antecedents to ‘green personal care product’ (GPCP) awareness and purchase intention. Based on the theory of planned behavior (TPB) and sustainable consumption (SC), a conceptual model is developed and tested. Data collected from 455 Gen Z consumers from India were...

Deskribapen osoa

Gorde:
Egile Nagusiak: Kanipriya Radhakrishnan, Malar Mathi Krishnan, Satyanarayana Parayitam, Matteo Cristofaro
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: MDPI AG 2026-06-01
Saila:Administrative Sciences
Gaiak:
green personal care product
attitude
perceived behavioral control
subjective norms
awareness
purchase intention
Sarrera elektronikoa:https://www.mdpi.com/2076-3387/16/6/278
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