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Understanding Repurchase Intention of Gen Y and Gen Z Through E-Servicescape and E-Trust in the Indonesian Marketplace

Despite the significant growth of Internet-based business, studies examining the relationship between the e-servicescape environment and repurchase intention have primarily focused on general consumer populations and diverse online contexts. However, empirical evidence on how e-servicescape dimensi...

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Principais autores: Ita Prihatining Wilujeng, Ahfas Arsyad, Shafa' Annisa Puspasari, Raisa Aulia Pratistha Putri
Format: Artigo
Sprog:Inglês
Udgivet: Bina Nusantara University 2026-06-01
Serier:Binus Business Review
Fag:
e-servicescape,
repurchase intention
e-trust
marketplace
Gen Y
Gen Z
Online adgang:https://journal.binus.ac.id/index.php/bbr/article/view/14341
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