Understanding Repurchase Intention of Gen Y and Gen Z Through E-Servicescape and E-Trust in the Indonesian Marketplace
Despite the significant growth of Internet-based business, studies examining the relationship between the e-servicescape environment and repurchase intention have primarily focused on general consumer populations and diverse online contexts. However, empirical evidence on how e-servicescape dimensi...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Bina Nusantara University
2026-06-01
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| Schriftenreihe: | Binus Business Review |
| Schlagworte: | |
| Online-Zugang: | https://journal.binus.ac.id/index.php/bbr/article/view/14341 |
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