Do social media influencers shape halal purchase intentions among Gen Z?
Purpose – This study aims to describe the influence of influencers on Gen Z in halal purchase intention, especially in Gen Z in cities with high socio-religiosity, and to test whether religiosity is able to moderate the attitudes of influencers in their role as mediators. Methodology – This study e...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
P3EI-Center for Islamic Economics Studies and Development
2026-05-01
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| Serie: | Asian Journal of Islamic Management |
| Soggetti: | |
| Accesso online: | https://journal.uii.ac.id/AJIM/article/view/48488 |
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