A multimodal analysis of Piggyvest’s animated advertisement videos
This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest, the first and one of the fastest-growing online savings platforms in Nigeria, whose modus operandi is quite different from those of the conventional banking system. Drawing insights from Kress and v...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
De Gruyter
2023-06-01
|
| coleção: | Language and Semiotic Studies |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1515/lass-2023-0013 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|