Persuasion strategy in online social advertising

Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text. The present article focuses on the linguistic strategies...

תיאור מלא

מידע ביבליוגרפי

מחבר ראשי:	Ksenia V. Popova
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Peoples’ Friendship University of Russia (RUDN University) 2018-06-01
סדרה:	Training, Language and Culture
נושאים:	speech strategy social advertising internet advertising persuasion strategy speech tactic advertising discourse
גישה מקוונת:	https://rudn.tlcjournal.org/archive/2(2)/2(2)-04.pdf
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!