Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people,...
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| Hoofdauteurs: | , , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
LLC "CPC "Business Perspectives"
2023-06-01
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| Reeks: | Innovative Marketing |
| Onderwerpen: | |
| Online toegang: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18250/IM_2023_02_Ashfahany.pdf |
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