Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior

This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people,...

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Prif Awduron:	Afief El Ashfahany, Fatimah Azzahra, Yayuli, Ibrahim Musa Unal
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	LLC "CPC "Business Perspectives" 2023-06-01
Cyfres:	Innovative Marketing
Pynciau:	religiosity sharia e-commerce technology acceptance model theory of planned behavior
Mynediad Ar-lein:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18250/IM_2023_02_Ashfahany.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!