An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students
Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
University of Warsaw
2018-01-01
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| Serier: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Fag: | |
| Online adgang: | https://press.wz.uw.edu.pl/jmcbem/vol2018/iss1/4/ |
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