Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities
The study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. In this context, the aim of this article is twofold. First, it is shown that the widely accepted S-O-R model is incommensurable with the store atmosphere as the ob...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Artigo |
| Jezik: | Francês |
| Izdano: |
UMR 1563 « Ambiances Architectures Urbanités »
2016-09-01
|
| Serija: | Ambiances |
| Teme: | |
| Online dostop: | https://journals.openedition.org/ambiances/723 |
| Oznake: |
Brez oznak, prvi označite!
|