Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities
The study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. In this context, the aim of this article is twofold. First, it is shown that the widely accepted S-O-R model is incommensurable with the store atmosphere as the ob...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Artigo |
| Dil: | Francês |
| Baskı/Yayın Bilgisi: |
UMR 1563 « Ambiances Architectures Urbanités »
2016-09-01
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| Seri Bilgileri: | Ambiances |
| Konular: | |
| Online Erişim: | https://journals.openedition.org/ambiances/723 |
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