Conquering new frontiers in research on store atmospheres: Kinetic and synesthetic qualities
The study of store atmospheres and their effects on the consumer’s behaviour has become a significant area of research within marketing. In this context, the aim of this article is twofold. First, it is shown that the widely accepted S-O-R model is incommensurable with the store atmosphere as the ob...
保存先:
| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Francês |
| 出版事項: |
UMR 1563 « Ambiances Architectures Urbanités »
2016-09-01
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| シリーズ: | Ambiances |
| 主題: | |
| オンライン･アクセス: | https://journals.openedition.org/ambiances/723 |
| タグ: |
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