The Influence of Instagram Advertising on Destination Visit Intention
The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng Province of South Africa. The study sought to...
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| Hlavní autoři: | , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
AfricaJournals
2020-07-01
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| Edice: | African Journal of Hospitality, Tourism and Leisure |
| Témata: | |
| On-line přístup: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_18__9_3_274-287.pdf |
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