Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender
This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social medi...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Taylor & Francis Group
2021-01-01
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| Serija: | Cogent Business & Management |
| Teme: | |
| Online dostop: | http://dx.doi.org/10.1080/23311975.2021.1969766 |
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