The Role of Consumer Pleasure Moderating the Effect of Content Marketing and Price Discount on Online Shopping Decision and Loyalty of Generation Z
The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirically about the role of online shopping as media...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Universitas 17 Agustus 1945 (UNTAG) Semarang
2022-01-01
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| coleção: | Media Ekonomi dan Manajemen |
| Assuntos: | |
| Acesso em linha: | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/2259 |
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