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Optimal Recommendation Strategies for AI-Powered E-Commerce Platforms: A Study of Duopoly Manufacturers and Market Competition

Artificial intelligence-powered recommendation systems have gained popularity as a tool to enhance user experience and boost sales. Platforms often need to make decisions about which seller to recommend and the strength of the recommendation when conducting recommendations. Therefore, it is necessar...

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Autors principals: Chi Zhou, He Li, Linlin Zhang, Yufei Ren
Format: Artigo
Idioma:Inglês
Publicat: MDPI AG 2023-06-01
Col·lecció:Journal of Theoretical and Applied Electronic Commerce Research
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Accés en línia:https://www.mdpi.com/0718-1876/18/2/55
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