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Dual emotional mechanisms of fear of exclusion and fear of missing out: Extending the S–O–R framework in social commerce repurchase behavior

This study advances the theoretical understanding of emotional mechanisms in digital consumer behavior by integrating Fear of Exclusion (FOE) and Fear of Missing Out (FOMO) as dual emotions within the Stimulus–Organism–Response framework. Drawing on Self-Determination Theory and Social Comparison Th...

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Autor principal: Nguyen Duy Phuong
Formato: Artigo
Idioma:Inglês
Publicado em: Elsevier 2026-06-01
coleção:Journal of Open Innovation: Technology, Market and Complexity
Assuntos:
Fear of exclusion
Fear of missing out
S–O–R theory
Social commerce
Brand trust
Repurchase behavior
Acesso em linha:http://www.sciencedirect.com/science/article/pii/S219985312600051X
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