Dual emotional mechanisms of fear of exclusion and fear of missing out: Extending the S–O–R framework in social commerce repurchase behavior

This study advances the theoretical understanding of emotional mechanisms in digital consumer behavior by integrating Fear of Exclusion (FOE) and Fear of Missing Out (FOMO) as dual emotions within the Stimulus–Organism–Response framework. Drawing on Self-Determination Theory and Social Comparison Th...

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Bibliografski detalji

Glavni autor:	Nguyen Duy Phuong
Format:	Artigo
Jezik:	Inglês
Izdano:	Elsevier 2026-06-01
Serija:	Journal of Open Innovation: Technology, Market and Complexity
Teme:	Fear of exclusion Fear of missing out S–O–R theory Social commerce Brand trust Repurchase behavior
Online pristup:	http://www.sciencedirect.com/science/article/pii/S219985312600051X
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