Dual emotional mechanisms of fear of exclusion and fear of missing out: Extending the S–O–R framework in social commerce repurchase behavior

This study advances the theoretical understanding of emotional mechanisms in digital consumer behavior by integrating Fear of Exclusion (FOE) and Fear of Missing Out (FOMO) as dual emotions within the Stimulus–Organism–Response framework. Drawing on Self-Determination Theory and Social Comparison Th...

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Үндсэн зохиолч:	Nguyen Duy Phuong
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Elsevier 2026-06-01
Цуврал:	Journal of Open Innovation: Technology, Market and Complexity
Нөхцлүүд:	Fear of exclusion Fear of missing out S–O–R theory Social commerce Brand trust Repurchase behavior
Онлайн хандалт:	http://www.sciencedirect.com/science/article/pii/S219985312600051X
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!