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CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION

Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended for a better environment but also as a compet...

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Autore principale: Made Setini
Natura: Artigo
Lingua:Inglês
Pubblicazione: UNIVERSITAS PENDIDIKAN NASIONAL 2022-12-01
Serie:Jurnal Ilmiah Manajemen dan Bisnis
Soggetti:
green marketing
social capital
customer orientation
innovation product
Accesso online:https://journal.undiknas.ac.id/index.php/manajemen/article/view/3888
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