Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing
The purpose of this study is to examine whether an organization can create customer engagement by practicing market orientation, personalization and using multi-channel marketing. The proposed conceptual framework is empirically tested using quantitative data. Survey data were collected from 240 st...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Lahore School of Economics
2018-10-01
|
| coleção: | The Lahore Journal of Business |
| Assuntos: | |
| Acesso em linha: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/71 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|