CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION
Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended for a better environment but also as a compet...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
UNIVERSITAS PENDIDIKAN NASIONAL
2022-12-01
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| Seri Bilgileri: | Jurnal Ilmiah Manajemen dan Bisnis |
| Konular: | |
| Online Erişim: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/3888 |
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