Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the...

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Главные авторы:	Mariia Bordian, Irene Gil-Saura, Maja Šerić, Gloria Berenguer-Contri
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Varna University of Management 2023-06-01
Серии:	European Journal of Tourism Research
Предметы:	IMC for sustainability Ecological knowledge Satisfaction Loyalty Hospitality industry Cross-cultural analysis
Online-ссылка:	https://ejtr.vumk.eu/index.php/about/article/view/3070
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