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Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Mariia Bordian, Irene Gil-Saura, Maja Šerić, Gloria Berenguer-Contri
Format: Artigo
Sprache:Inglês
Veröffentlicht: Varna University of Management 2023-06-01
Schriftenreihe:European Journal of Tourism Research
Schlagworte:
IMC for sustainability
Ecological knowledge
Satisfaction
Loyalty
Hospitality industry
Cross-cultural analysis
Online-Zugang:https://ejtr.vumk.eu/index.php/about/article/view/3070
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