Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Mariia Bordian, Irene Gil-Saura, Maja Šerić, Gloria Berenguer-Contri
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Varna University of Management 2023-06-01
סדרה:	European Journal of Tourism Research
נושאים:	IMC for sustainability Ecological knowledge Satisfaction Loyalty Hospitality industry Cross-cultural analysis
גישה מקוונת:	https://ejtr.vumk.eu/index.php/about/article/view/3070
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!