Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept c...

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Detalhes bibliográficos

Principais autores:	Norsiah Ahmad, Norfazlina Ghazali, Mohamad Fariz Abdullah, Raslan Nordin, Intan Najihah Mohd Nasir, Nur Amira Mohd Farid
Formato:	Artigo
Idioma:	Inglês
Publicado em:	UiTM Press 2020-12-01
coleção:	Journal of International Business, Economics and Entrepreneurship
Assuntos:	green marketing environment eco-brand eco-labelling eco-packaging environmental advertisement purchase behaviour
Acesso em linha:	https://ir.uitm.edu.my/id/eprint/40694/1/40694.pdf
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