Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis

Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept c...

全面介紹

書目詳細資料

Principais autores:	Norsiah Ahmad, Norfazlina Ghazali, Mohamad Fariz Abdullah, Raslan Nordin, Intan Najihah Mohd Nasir, Nur Amira Mohd Farid
格式:	Artigo
語言:	Inglês
出版:	UiTM Press 2020-12-01
叢編:	Journal of International Business, Economics and Entrepreneurship
主題:	green marketing environment eco-brand eco-labelling eco-packaging environmental advertisement purchase behaviour
在線閱讀:	https://ir.uitm.edu.my/id/eprint/40694/1/40694.pdf
標簽:	添加標簽 沒有標簽, 成為第一個標記此記錄!