Fast Fashion Brands: Sustainable Marketing Practices and Consumer Purchase Behaviour

The fast fashion boom is faced with economic, environmental and social justice objections. Sustainable mar­keting initiatives have become a new style statement, and brands are shifting to environment-friendly manufacturing. This study explores how fashion apparel brands adopt sustainable marketing...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Neha, Pradeep Joshi, Nishant Kumar
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	University of Ljubljana Press (Založba Univerze v Ljubljani) 2024-03-01
Σειρά:	Tekstilec
Θέματα:	sustainable marketing sustainable brand perception sustainable brand loyalty sustainable purchase behaviour
Διαθέσιμο Online:	https://journals.uni-lj.si/tekstilec/article/view/16473
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