How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review
Application of Artificial Intelligence (AI) in the Drinks & Beverages (D&B) industry is becoming increasingly important for the competitiveness of companies in the sector. AI application for Marketing 5.0 in the D&B industry is of growing interest to both researchers and companies. AI-tools allo...
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| Autores principales: | , , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Elsevier
2025-12-01
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| Colección: | Future Foods |
| Materias: | |
| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S2666833525001637 |
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